Multifamily – Prospect Insight to Sales Excellence
Revenue Starts with Customer Understanding—
and Is Maximized by a Trained, High-Performing Sales Team
All of your revenue answers are in the leads!!!
At Leads to Leases, we go beyond basic lead scoring. We deliver Lead Intelligence - a deeper form of "lead harvesting" that uncovers exactly what your prospects are telling you through their conversations, behaviors, patterns, preferences, timing, and more.
We analyze your leads to provide actionable insights to your team, revealing what prospects want, what's driving or blocking rentals, and how to align product, pricing, and positioning with real market demand.
But that's only half the equation.
From those same leads, we evaluate your Leasing Team's Sales Performance - listening to how they communicate, build rapport, and close.
These real-time insights become the foundation of our Targeted Coaching and Feedback, designed to sharpen skills, strengthen consistency, and elevate overall performance.
We then deliver expert sales training that transforms your leasing professionals into elite-level closers, who are equipped to convert more of the right leads into signed leases.
REMEMBER… it's never just about the product or the price - or just about the leasing team. It's about both, working hand-in-hand.
Our Program
STAY AHEAD IN A COMPETITIVE MARKET
The multifamily housing market is more competitive than ever. Leasing professionals need top-tier sales training to sharpen their skills.
- Develop dynamic sales & closing skills
- Minimize vacancy & create paid waiting lists
- Rent more with fewer leads at higher market rents
- Lower advertising & concession expenses
Data-Driven Success with Customer Analytics
- Make informed leasing decisions
- Improve employee performance
- Increase lead conversions
- Analyze advertising effectiveness
- Respond to market shifts in real time
Why Choose...
Leads to Leases?
Success in leasing is more than just sales skill - it's also about tracking insights hidden in your leads to make data-driven decisions to stay ahead.
Lead Intelligence + Conversion Performance
Turn prospect conversations into powerful information. We extract what your leads are telling you - and coach your team to respond with skill, urgency, and confidence.
Detect and Respond to Market Shifts in Real Time
Our analytics reveal early indicators of pricing shifts, feature demands, and timing changes; giving leadership the insight to adjust proactively and protect revenue.
Market-Driven Strategies
Train your team using proven techniques tailored not only to the multifamily industry, but also to the real-time prospect; data-specific to your properties and markets.
Relationship-Driven Selling
Teach your team to build trust quickly, respond to prospect priorities, sell value instead of price, and create connection-driven leasing experiences that increase conversions and long-term retention.
Precision Objection Handling
Overcome the specific challenges prospects express at your property, using sales coaching based on actual leasing conversations and lead behavior trends.
Develop High-End Closers
We train your team to sell with confidence, urgency, and finesse, moving beyond basic presentations to become persuasive, strategic closers who outperform in any market.
Master the Paid Waiting List
Learn to sell a premium waiting list to keep your asset full, maximize rents, and cut vacancy loss from 25 days average to just 5—saving thousands in lost rent between residents.
Maximize Your CRM, Minimize Waste
We train your team to fully leverage your CRM; so you close more leases with fewer leads, reduce advertising spend, and eliminate follow-up gaps.
and maximize occupancy!
"The fastest-growing companies align customer feedback with frontline performance—using real prospect insights to coach teams, improve conversations, and close more deals."
- McKinsey & Company
"The companies winning today aren't guessing. They're listening to what the customer wants—and training their teams to respond with skill, urgency, and confidence."
- Leads to Leases
JOIN HUNDREDS OF SUCCESSFUL
LEASING AGENTS WHO HAVE MASTERED
THE LEADS TO LEASES SYSTEM!
360° Leasing Optimization:
Lead Intelligence, Market Analytics, Sales Performance & Training
A full-spectrum view of your leasing ecosystem—from prospect behavior to property performance,
designed to support strategic decision-making at every level.
Prospect-Driven Market Intelligence Reporting
Uncover what today's renters want, what's missing, and how to respond faster than the competition.
- Market Pricing Insights Report - Detect market shifts early and adjust pricing with confidence.
- Lost Lease Insight Report - Understand exactly what stood in the way of the lease: pricing, features, layout, timing, and more.
- Voice of the Prospect Report: Preference Summary - Analyze consistent patterns in what renters are asking for (pets, unit size, timing, etc.).
- Prospect Perception Report - Get honest feedback on the property, office, and surrounding area - from real prospects.
- Advertising Effectiveness Report - Measure which marketing channels are generating qualified leads - and which aren't.
- Detailed Market Survey with Trending Analytics - Understand where your property stands in the market and how it compares to local competitors.
sales & Leasing SKILLS training
Turn your leasing professionals into confident, high-performing closers through targeted training and real-time coaching.
- In-Person Workshops - Interactive, on-site training focused on skill-building and roleplay.
- Virtual Coaching - Ideal for properties at a distance or remote teams needing ongoing support.
- One-on-One Coaching - Personalized sessions designed to target individual growth areas and strengthen leasing performance.
Performance Analytics & Reporting
Track leasing effectiveness, identify coaching opportunities, and ensure accountability across your portfolio.
- Individual Weekly & Monthly Performance Reporting – Ongoing insight into conversion trends, missed opportunities, and team benchmarks.
- Property-Level Performance Reports - A clear view into leasing team effectiveness for the whole community.
- Regional Roll-Up Reporting - Compare performance across multiple sites or portfolios for portfolio-wide visibility.
- Monthly Tour Shops - Mystery shop tours to assess presentation quality, sales technique, and compliance.
- Prospect Experience Feedback - Survey-based feedback from actual prospects regarding their tour and overall experience.
Why Investing in Prospect Insights &
Leasing Performance Pays Off
"Organizations that combine real-time customer insights with targeted sales coaching see up to 85% faster revenue growth and 19% higher team productivity."
McKinsey, CSO Insights
YOUR LEASING TEAM - AND YOUR CUSTOMER INSIGHTS - ARE THE BACKBONE OF YOUR COMMUNITY'S SUCCESS
Investing in both leads to:
- Data-Driven decisions backed by real prospect feedback
- Stronger leasing performance and higher conversions
- HIGHER OCCUPANCY AND INCREASED REVENUE
- LOWER ADVERTISING COSTS WITH STRONGER LEAD CONVERSIONS
- QUICKLY ADAPTING TO MARKET SHIFTS
- HARNESSING THE FULL POTENTIAL OF YOUR CRM
Testimonials &
Success Stories
Real Results. Real success.
Proven Leasing Strategies that Work!
"When I fully followed the L2L program, it worked!! My properties have been 100% for the past 5 years. I rent sight unseen (because of what I have learned) and have a paid waiting list. There is no better feeling."
- Mary Bollhoefer, Community Director
"Tammy's system trained us how to build a relationship with each prospect. The more our team practiced, the more everything became second nature. And if that didn't do the trick, the recordings did! Tammy's team records and listens to every tracked call. As a manager, I am able to listen to the calls and see which areas my staff is excelling in and which areas still need improvement"
- TuUyen Le, Property Manager
"We have higher revenues because of less vacancy. Tammy's insight on creating a sustainable waitlist has pushed our numbers up further. We often look forward to people giving notice now, since it helps to rent to our waitlist!"
- Ana Tiffany, Regional Manager
"Tammy, of Lauran Companies, has done Leasing and Marketing Seminars for our clients for over a decade now. The management companies and their team members enjoy the classes tremendously. Her high-energy and extensive knowledge have proven to be a great resource for many. Our clients have seen actual results after implementing the leasing techniques and as a result, her classes are requested on a regular basis. I would highly recommend Tammy to any company dedicated to quality service and those who want to provide valuable educational resources for their team."
~Tiffany Giles, Senior Regional Account Manager, For Rent Magazine
Give your leasing team the competitive edge they need!
